Reddit allows users to share useful resources through hyperlinks in posts and comments. Knowing how to link on Reddit correctly helps you contribute value without getting downvoted, removed, or flagged as spam.
In this guide, you’ll learn:
- What anchor text is
- How to add links on Reddit (step by step)
- Where screenshots matter most
- Reddit linking rules you must follow
What Is Anchor Text on Reddit?
Anchor text is the clickable text that opens a webpage.
Example:
👉 Signals website
Instead of pasting long URLs, anchor text:
- Looks cleaner
- Improves readability
- Feels natural to Reddit users
⚠️ Important: Reddit strongly dislikes clickbait anchor text. Always keep it relevant and honest.
How to Link on Reddit (Step-by-Step With Screenshots)
Step 1: Log in to Your Reddit Account

Before adding links, log in to your Reddit account and open the post or comment section where you want to reply.

Step 2: Start Writing Your Post or Comment

Write your post or comment normally.
Make sure your content adds value and follows the subreddit rules.

📌 Many subreddits remove low-effort comments with links, so context matters
Step 3: Copy the Website URL You Want to Link
Open the website you want to link to:
- Right-click the address bar
- Click Copy link address

Step 4: Select the Anchor Text in Your Comment
Go back to Reddit and highlight the words you want to turn into a link.
✅ Use descriptive words
❌ Avoid “click here” or misleading text

Step 5: Click the Link Icon (🔗)
In the comment editor toolbar, click the link icon.

Step 6: Paste the URL and Insert
Paste the copied URL into the popup box and click Insert.

Step 7: Publish and Test the Link
Once posted, your anchor text becomes clickable and opens the linked website.
✅ That’s it , your Reddit hyperlink is live.
Alternative Method: Reddit Markdown Linking
You can also add links using Markdown:
[Anchor Text](https://example.com)
Example:
[Signals website](https://signals.sh)
This works in:
- Comments
- Text posts
- Old Reddit interface
Reddit Linking Rules You MUST Follow
To stay safe on Reddit:
- Don’t over-promote your own website
- Always add context before linking
- Follow each subreddit’s rules
- Avoid URL shorteners
- Be transparent about why you’re sharing the link
📌 Reddit prefers helpful references, not advertisements.
Common Mistakes That Get Links Removed
❌ Dropping links without explanation
❌ Using clickbait anchor text
❌ Posting the same link repeatedly
❌ Ignoring subreddit rules
❌ Linking from brand-new accounts
These mistakes lead to downvotes, removals, or bans.
SEO Tip: How to Share Links Without Getting Downvoted
- Answer the question first
- Add the link as supporting material
- Explain why the link is useful
- Engage in replies after posting
Reddit rewards participation, not promotion.
Frequently Asked Questions (FAQs): How to Link on Reddit
1. How do I add a link on Reddit?
To add a link on Reddit, write your post or comment, highlight the text you want to use as anchor text, click the link (🔗) icon in the editor, paste the URL, and insert it. You can also use Markdown format:
[Anchor Text](https://example.com).
2. Can I add links in Reddit comments?
Yes, Reddit allows links in comments as long as they follow subreddit rules and add value to the discussion. Spammy or promotional links may be removed.
3. What is anchor text on Reddit?
Anchor text is the clickable text that opens a webpage. Instead of pasting raw URLs, Reddit recommends using clear, relevant anchor text to keep comments readable and trustworthy.
4. Why do Reddit links get removed?
Reddit links are usually removed if they are spammy, overly promotional, misleading, posted without context, or violate subreddit rules. New accounts posting links too frequently are also more likely to face removals.
5. Can I post my own website link on Reddit?
Yes, but only when it’s relevant and helpful. Reddit discourages self-promotion without contribution. A good rule is to participate genuinely and share your own links sparingly.
6. Does Reddit allow shortened URLs?
Some subreddits block shortened URLs because they can hide destinations. It’s safer to use full, direct links unless the subreddit rules explicitly allow short links.
7. Is Markdown linking allowed on Reddit?
Yes. Reddit supports Markdown linking in posts and comments. The format is:
[Your Text](https://yourlink.com)
This works on both new and old Reddit interfaces.
8. Can linking too much get my Reddit account banned?
Excessive or repetitive linking, especially to the same domain, can lead to down-votes, post removals, or account restrictions. Reddit priorities value over promotion.
9. Do links affect Reddit karma?
Links themselves don’t directly increase karma. However, helpful posts or comments with links can earn upvotes, which contribute to karma.
Conclusion
Linking on Reddit is simple and effective when done correctly.
By using proper anchor text, placing links naturally, and respecting subreddit rules, you can safely share websites in posts and comments without risking your account.
Reddit values honesty, relevance, and contribution, follow those principles, and links will work in your favour.